About Us

We help you drive inefficiency and ineffectiveness out of your finance function

IF Transform is a group of young, but richly experienced, hard working and tech savvy ex-big 4 consultants who work innovatively to be faster, cheaper and more effective in delivering finance transformation results for our clients

Our Story

Our aim is to make it as easy and stress-free as possible for you to improve your finance function

We started IF Transform because we felt that we could offer our clients much better value for money than they were getting from the big consulting firms.

We left our jobs at the big-4 and spent 6 months developing a custom-built digital methodology. This tool is built from our knowledge and experience of the big-4's methods but automates and standardises the process to enable us to deliver better results more quickly and therefore more cheaply.

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Our Values

Strong values that make us tick

If nothing else we are and will always be true to our values

We are innovative and practical

Our job is to solve our customers problems as effectively and efficiently as possible. This means being creative , having a greater knowledge of potential solutions than our competitors and deploying these effectively to deliver excellent value for our customers.

We live and breath lean principles

We practice what we preach. We focus on what our customers need and deliver only that. We focus on making change happen and not on producing lengthy powerpoint documents. We reduce waste wherever we find it and fix the root cause of problems.

We are specialists in our field

We will only take on projects that fit into our specialist areas of expertise and where we can therefore add amazing value for our customers. The areas we specialise in are:
1. Finance Target Operating Model (incl. shared services)
2. Finance processes and systems improvement
3. Finance team performance

Our Team Members

The amazing team at IF Transform will help you to build a brilliant finance function

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We know that we are not the biggest or even the most experienced consulting team available to you but what we do have is the right specialist experience and skills for the services we offer, a complete dedication to our clients and a commitment to innovation and adding value that you simply will not get anywhere else.

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Freddie Williams

Managing Director

Finance transformation specialist with experience at clients such as GSK, Nomad foods, MoD and Aviva insurance. Broad sector experience, advising C-suite on finance transformation with a particular focus on target operating model design and shared service centre improvement. Freddie used to be a keen boxer, and will often be found exaggerating how good he was.

Jonathan Every

Non-Executive Director

Johnny has over 20 years' experience in shaping and leading complex, large scale Finance Transformation, next generation multi-tower Shared Services programs and helping businesses fuel growth through Rapid and Sustained Cost Reduction programs. Before IF Transform Johnny was a partner at Accenture during a 17 year career with them.

Sanj Valanju

Associate Director

Sanj is a highly experienced finance transformation director with particular expertise in designing and implementing world class finance Target Operating Models for FTSE 100 and 250 clients. Sanj is supposedly quite a good Bollywood dancer, although we have yet to see his moves.

Tom Salmon

Senior product manager

Tom is a senior product manager with over 10 years experience. He is responsible for overseeing product development for our innovative transformation tools, working closely with our team in Romania to ensure that the custom software we are building always exactly meets our customers needs. Tom is also quite tall and this seems to please him a lot.

Amar Sohal


Amar is a PRINCE 2 qualified senior Programme & Project Manager with a proven track record for leading large complex transformation and transition projects ensuring they are delivered on time and within budget. Amar has young twins plus another toddler and still manages to turn up to work on time just demonstrating this man's resilience.

Adam Doyle


Adam is an accountant turned finance transformation professional with strong practical experience in a number of finance roles. Adam played a key role at both BT and Capita in implementing the projects module of S4 Hana. At the weekend Adam can be found at Spur's stadium nursing a pint and reminiscing about the time they came this close to winning a trophy.

Open Positions

Come and join our brilliant, innovative team

Are you passionate about innovation? Are you a finance transformation guru? Do you love solving your clients problems and offering great value? If so come and join us and help disrupt the industry

Finance Transformation consultant


RPA consultant


Do you want to work for us but there is no relevant job role above?

Send us an email to info@iftransform.com and we will try to find a perfect role for you!

Who we are and what we do

We are a group of young, but richly experienced, hard working and tech savvy ex-big 4 consultants who work innovatively to be faster, cheaper and more effective in delivering finance transformation results for our clients.

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